About The Line
What exactly is The Line?
And what happens when you cross it? This website is all about the line and the kind of behaviour that crosses it.
Sometimes there's no argument about where to draw the line. There are some things you should just never do. In Australia, we're united as a community about things that are unacceptable. Like violence, rape and abuse. These are things that should never happen, which is why we have laws against them.
On the up side, we're also pretty united about what it takes to create happy and healthy relationships. There are some things that always work, like loving and respecting each other, being considerate, listening, and trying to understand the other person's point of view.
So while everyone agrees that violence is crossing the line, sometimes the line can be blurry. Things like with bagging someone out to your mates, or texting someone 300 times a day. At the end of the day, where you draw the line is up to you. Explore the site and find a whole heap of stuff that will help you decide.
The Line campaign is managed by the Australian Government Department of Families, Housing, Community Services and Indigenous Affairs (FaHCSIA). It's aimed at helping teenagers and young adults through a difficult time in their lives. The things they experience in relationships now can affect them long into adulthood, so it's very important to help in every way we can and ensure they understand the importance of respectful relationships.
The campaign was a recommendation from Time for Action: the National Council's Plan to reduce violence against Women and Children, released in April 2009.
The campaign aims to increase the knowledge of young people about the components of a respectful relationship including communication, trust and consideration for others in developing and maintaining healthy relationships; the components and forms of intimate partner violence (including cyber bullying and harassment) and sexual assault; and the effects of violence on relationships. It also aims to increase the incidence of positive behaviours in relationships, including open communication across genders; listening to and valuing others' opinions; and trust, consideration, courtesy and respect.
This campaign provides a website and Facebook site for young people to have dialogue about healthy and unhealthy relationship behaviours and how to have and maintain a respectful relationship. It asks young people to consider societal and contextual factors as well as personal values as part of the process of reflecting on behaviours and attitudes to relationships.
The primary target audience is young people on the cusp or in developing relationships generally aged between 12-20 years. The secondary audience comprises key influencers such as parents and teachers.
On the right hand side you will find the campaign creative print and radio materials.
General Campaign Enquiries
For campaign related enquiries only, please contact:
The Line Campaign
Communication & Media Branch
PO Box 7576
Canberra Business Centre
Or email email@example.com
Please note: The firstname.lastname@example.org is not a suitable forum to send emails that raise urgent issues. This inbox is not monitored continuously and there may be significant delays before your email is read. Emails will not be reviewed or answered by anyone with professional expertise in dealing with personal, relationship or legal issues (like a counsellor, psychologist or lawyer). If you need help or would like to talk to someone about a personal or relationship issue that you are experiencing, please call 1800 MYLINE (1800 695 463) to talk confidentially and for free with a trained counsellor. If you are concerned for your safety or that of someone else, please contact the Police in your state or territory or call 000 for emergency assistance.
Radio ads - English and translated (12 languages)
Want to know about respect? And what it means? Download this postcard to read the communiqué which is endorsed by Liner Notes artists. See the back of the postcard for how to stream the CD.
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Launching The Line
Former Minister for The Status of Women, The Hon Tanya Plibersek MP, officially launched The Line campaign at the Annual Song Summit 2010 in Darling Harbour, Sydney. She was joined by a host of leading Australian musicians who pledged their support for the campaign. Check out the image gallery and watch the video of the launch.
Download the transcript
Full transcript of video is available